Samsung Galaxy S24 Series with “Galaxy AI is Coming” Teased ahead of the official launch on January 17.

Samsung has offered a glimpse into its highly anticipated Galaxy S24 series through a teaser that declares, “Galaxy AI is coming,” leading up to the official launch on January 17. The tech giant has elevated its promotional strategies by collaborating with Marvel Studios’ “What If…?” Season 2 for a stunning takeover of Las Vegas’ iconic Sphere. The teaser, showcased on Sphere’s expansive exterior LED display, features Doctor Strange navigating through new portals of possibilities, concluding with promises of “epic discoveries” and a “new era” with Galaxy, along with an image of the Galaxy S24 Ultra. Samsung has revealed that the Galaxy AI capabilities will revolutionize the approach to discovery.

The Sphere, renowned for its high-resolution wraparound LED screen, became the canvas for this visual spectacle. Its programmable exterior, capable of dynamic imagery on a massive scale, became the first to feature the Galaxy series’ new advancements. Enthusiasts can explore a behind-the-scenes look at the creation of this remarkable display. The Galaxy Unpacked event, scheduled for January 17 at 8:30 pm IST, will unveil the Galaxy S24 series, with live-streaming available on Samsung’s official website (samsung.com) and YouTube.

Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, commented on the collaboration and upcoming launch, stating, “We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon.”